Cubic Corp. has moved to highlight its engineering services worldwide by launching a new corporate brand and logo.
Cubic Founder Walter Zable chose the new design, which bears the company's name after a cube that encompasses the planet's western hemisphere to represent Cubic's global footprint, Cubic said Tuesday.
“Our new corporate branding underscores and demonstrates clearly who we are and translates to Cubic's growing portfolio of innovative technologies and services worldwide,“ said Brad Feldmann, president and chief operating officer of Cubic.
The company also incorporated visual elements into the new branding to indicate Cubic's heritage, objective and mindset.
Cubic's motto — “Global. Innovative. Trusted” — is displayed at the bottom of the new logo.