Neustar has moved to combine its identity and data management offering with an Aerospike-developed in-memory NoSQL database.
Marketers have an integrated online and offline view into real-time customer and media insights through Neustar's PlatformOne tool in order to develop services on demand, Aerospike said Tuesday.
Neustar intends for the Aerospike database to manage large volumes of data and transactions as part of its information services and data analytics offerings to customers.
“We needed a database that could help us scale our business rapidly,“ said Rob Gatto, senior vice president of media and advertising at Neustar.
“After evaluating a number of databases, Aerospike was the clear choice for its unique use of flash memory and ability to scale simply with smaller, more cost effective clusters,“ added Gatto.