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John Kennedy Joins Xerox as CMO, Corporate VP; Hervé Tessler Comments

John Kennedy Joins Xerox as CMO, Corporate VP; Hervé Tessler Comments - top government contractors - best government contracting event
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John KennedyJohn Kennedy, formerly vice president of global business services at IBM, has joined Xerox Corp. as chief marketing officer and corporate VP.

He most recently led IBM“™s marketing and demand generation within the company“™s business services division, Xerox said Monday.

“John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,“ said Hervé Tessler, senior VP and president of corporate operations at Xerox.

Kennedy also held various senior marketing, sales and strategy roles in both the U.S. and Asia-Pacific region for IBM after he worked at Procter & Gamble and previously at the then NationsBank, now Bank of America.

Kennedy also serves on the boards of the National Association of Advertisers and Business Marketing Association.

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Written by Neel Mehta

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