Michael Schoen, a veteran product technology strategist, has been appointed vice president for marketing services at Neustar, reporting to Senior VP of Information Services Ted Prince.
In his new role, Schoen will lead a team in the introduction of new solutions intended to help customers improve their brand, Neustar said Tuesday.
“My plan is to create a culture that is focused on the needs of our clients and partners and to foster collaboration across the company,“ Schoen said.
Prince added, “(Schoen's) proven ability driving innovation, building highly effective cross-functional teams and driving success for brands and agencies alike will be a valuable asset to Neustar.“
Schoen's 20-year career in advertising and product development includes work with Mediabrands Audience Platform, LookSmart, Zeal Media and Warner Elektra Atlantic.
He is a computer science graduate of Harvard University and earned his MBA from the Anderson School of Business at the University of California.