Ross Wilkers
A regional business unit of Virgin Mobile has adopted a Razorsight-built analytics platform to carry out marketing campaigns and deliver services to customers.
Razorsight said Wednesday it signed a multi-year agreement with Virgin Mobile Latin America for the network operator to implement the tool for operations in Chile, Colombia and Mexico.
Peter Macnee, CEO of Virgin Mobile Latin America, said the operator seeks to gather information on customers and develop metrics to help examine network operations.
Virgin Mobile Latin America will use Razorsight’s products to compile customer sentiment metrics, Razorsight said.
