In-Q-Tel to Help Bring Celect’s Choice Modeling Tool to Intell Market; Robert Ames Comments

alliance partnership connectIn-Q-Tel has invested in Boston-based technology startup Celect to help develop and offer a customer choice modeling platform in the U.S. intelligence sector.

The Celect Optimization Platform is designed to allow retail planners, merchandisers and inventory analysts to manage product assortments and analyze purchasing behavior of customers, IQT said Sept. 3.

Robert Ames, senior vice president of IQT’s advanced analytics practice, said he believes Celect’s technology has potential uses across the federal government.

The company aims to help retailers examine how shoppers select from a variety of products at a certain location through the big data predictive analytics platform.

Vivek Farias and Devavrat Shah, both professors at the Massachusetts Institute of Technology, founded Celect.

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