Teradata Corp. has released the findings from a survey of executives across six industries that saw what they described as “significant“ return on investments from big data analytics.
The survey reveals that nearly two-thirds of respondents have reported “significant, measurable impact on revenues“ from big data investments, Teradata said Tuesday.
“Companies aren’t just committed to investing in big data analytics; most companies are seeing a material impact as a result of that investment,“ said Chris Twogood, vice president of product and services marketing at Teradata.
“One out of five survey respondents agreed that big data analytics is the single most important path to competitive advantage, while 38 percent called it a top five issue,“ added Twogood.
More than half surveyed organizations cited adoption of a data-driven approach as a challenge.
Respondents also reported interest in location, text and multi-structured data.
Teradata collaborated with Forbes Insights and McKinsey to conduct the survey of 316 senior data and information technology executives.