Deloitte Survey: CFOs Focus on Current Market Growth, Cost Reduction in 2016

deloitteDeloitte has released a new survey that indicates a majority of chief financial officers in North America prioritize increased revenue in current markets and cost reduction for 2016.

Deloitte’s fourth-quarter CFO Signals survey shows that more than six out of 10 CFOs also intend to acquire customers both in new and existing markets through mergers and acquisitions, Deloitte said Thursday.

Nearly 43 percent of surveyed CFOs plan to increase their growth investments in North America, with 22 percent going for China and 17 percent for Europe.

Fifty-five percent of CFOs consider North America to be the strongest macroeconomy, according to the survey.

The survey also reveals a positive net optimism at +10.7 among CFOs for the 12th straight quarter and year-over-year growth in revenue, earnings and capital spending climbed to 5.9 percent, 8.3 percent and 4.9 percent, respectively.

“The last time we witnessed negative net optimism was during the 2012 election cycle, when CFOs voiced strong and escalating concerns about fiscal policy, monetary policy and regulatory changes,” said Greg Dickinson, a director at Deloitte and lead of the North American CFO Signals survey.

The company conducted the survey of more than 100 CFOs in North American companies and organizations in November.

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