Inmarsat’s Andy Start: Government Can Utilize Five A’s Approach for Cost-Capability Balance


Andy Start, president of Inmarsat‘s global government business unit, said the “five A’s” approach postulated by Gartner analysts Mark McDonald and Andy Rowsell-Jones can help the government balance operating capability and cost.

Start wrote in a blog post published Thursday the “Augment, Apply, Accompany, Apply and Abstract” approach in the digital world can be modified into the “Augment, Accompany, Autonomy, Automate and Abstracting” approach in a military context.

Government operational teams can utilize the five A’s approach to reduce costs, add digital sensors to inanimate objects, work with autonomous vehicles, automate end-to-end processes and synthesize data to create insights for decision-making, he added.

The post noted the Gartner-patterned approach can help with government decision-making for tradeoffs between deployed personnel, available budget and political importance.

Possible work using the five A’s approach will involve the development of GPS systems, communications technologies, unmanned aerial vehicles, unmanned aerial systems, unmanned surface vessels, border security, big data and data fusion, Start wrote.

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