ICF has secured nine contracts worth a combined $34.4 million from the Centers for Disease Control and Prevention to support CDC’s public health campaigns.
CDC will use the company’s campaign development, creative, digital advertising, social marketing and media, stakeholder and traditional engagement expertise to facilitate multiple projects such as the National Diabetes Prevention Program, ICF said Friday.
The first task order covers support for tobacco prevention efforts of the CDC’s Office on Smoking and Health while six other task orders call for the company to help the National Center for Emerging and Zoonotic Infectious Diseases raise public awareness of health topics and assist the National Center for Injury Prevention and Control in scientific education initiatives.
The company will also oversee the development of a targeted communications campaign that seeks to raise awareness on risks associated with opioid abuse as well as develop tools to promote adoption of CDC’s Guideline for Prescribing Opioids for Chronic Pain under an additional task order.
ICF also received a task order to help the National Center for Chronic Disease Prevention and Health Promotion create training and technical assistance tools for DPP.
“ICF has a robust history of working with CDC to change behavior around some of the world's most pressing public health issues, including prescription drug overdose, tobacco use among youth and diabetes in high-risk populations,” said Kris Tremaine, an ICF senior vice president .
Tremaine added the company aims to deliver new marketing products and use the latest strategies and technologies to help the CDC deliver the agency’s campaigns to the intended audience.