Christine Thropp
Amazon Web Services is among the companies that will help the North American Aerospace Defense Command provide families with live updates on Santa’s whereabouts on Dec. 24.
As part of the NORAD Tracks Santa program, AWS said Wednesday omnichannel cloud contact center service Amazon Connect will be available for use to tap remote call center agents to provide assistance when volunteers at NORAD Tracks Santa Operations Center become busy with calls.
“Amazon Connect allows customers like NORAD to easily scale contact center operations to address increased call volumes,” remarked AWS Director for Defense Liz Martin. “This Christmas Eve, as NORAD prepares to address more than 150,000 calls from inquisitive children, Amazon Connect will help manage the spike in demand to make sure questions about Santa’s journey from the North Pole get answered.”
Assisting the NORAD program is among AWS’ efforts to support defense organizations. In an Executive Spotlight interview with ExecutiveBiz, Martin talked about how innovations like cloud enhance decision-making and support government missions.
“The cloud enables customers of all shapes and sizes – including the Service branches and defense agencies – to scale up and down quickly and seamlessly and to take advantage of newer and innovative technologies like machine learning and AI,” said Martin.
