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Accenture Launches Brand Campaign With $90M Media Spend; Julie Sweet Quoted

Julie Sweet CEO Accenture

Accenture has launched a new brand campaign, “Let there be change,” and a purpose that will help clients change business strategy to create more value, the company announced Wednesday. Accenture’s campaign will increase the company’s annual media spend to $90 million. “In this moment, to emerge stronger there is only one choice: embrace change and ensure that it benefits all,” said Accenture CEO Julie Sweet.

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