Tag Archives: marketing

Borenstein Group Recognized as a Top 2021 Brand Engagement Agency; Gal Borenstein Quoted

Gal Borenstein founder and CEO of the Borenstein Group. 

The Borenstein Group has been named a Top Marketing Agency in 2021 by Chief Marketer magazine, in its Top 2021 Chief Marketer 200 (CM200) Brand Engagement and Experience Agencies. “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust," said Gal Borenstein founder and CEO of the Borenstein Group.

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Radiance Technologies Names Kacey Clark as Marketing Director; Cindy Santy Quoted

Kacey Clark Director of Marketing Radiance Technologies

Radiance Technologies has appointed Kacey Clark as the company's director of Marketing, Communications and Brand Engagement to advance corporate marketing and communication efforts, the company announced Thursday. "His data-driven marketing approach and experience in brand positioning make him a perfect fit for this moment at Radiance," said Cindy Santy.

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Accenture Launches Brand Campaign With $90M Media Spend; Julie Sweet Quoted

Julie Sweet CEO Accenture

Accenture has launched a new brand campaign, “Let there be change,“ and a purpose that will help clients change business strategy to create more value, the company announced Wednesday. Accenture's campaign will increase the company's annual media spend to $90 million. “In this moment, to emerge stronger there is only one choice: embrace change and ensure that it benefits all,“ said Accenture CEO Julie Sweet.

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ICF Unveils Integrated Marketing & Communications Agency

ICF has officially launched an integrated business that will provide communications, technology and marketing support to public and private sector clients. ICF Next will offer insight and analytics, strategy and transformation, creative engagement, customer marketing, channels and technology support through its offices in the U.S., Europe, Canada and India and workforce of 1.7K communications, creative and technology professionals, the company said Wednesday.

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CenturyLink Appoints Gaurav Chand, Shaun Andrews to Exec Roles

CenturyLink has hired Gaurav Chand and Shaun Andrews to serve in executive positions and directly work under Chief Operating Officer Jeff Storey. The company said Tuesday Chand, who previously worked at Dell EMC‘s infrastructure solutions group, and Andrews, formerly senior vice president for IP and real-time communications at Level 3 Communications, will serve …

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Report: Leonardo Seeks Export Sales Growth Through New Marketing, Logistics Offices

Leonardo aims to double the aerospace and defense conglomerate’s export sales over the next three years through the establishment of additional marketing offices and logistics facilities worldwide, Defense News reported Sunday. Lorenzo Mariani, chief commercial officer at Leonardo, was quoted as saying by Defense News that the company wants to build “a …

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Executive Profile: Paul Tsigrikes, Washington Post VP for Marketing

Paul Tsigrikes serves as vice president of marketing at The Washington Post and brings more than 20 years of media advertising, sales and marketing experience to his role. He oversees a client solutions team tasked to develop and execute branding, custom content, event, marketing and research services for global advertisers under The Post’s franchise. …

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DataVisor Names BAE & Silversky Vet Mike Flouton to Marketing VP Role

DataVisor has named Mike Flouton, former product marketing vice president at BAE Systems, as its new marketing VP to lead the company’s brand messaging and demand generation initiatives. DataVisor said Wednesday he will be responsible for efforts to promote the company, its story and its products, and fill sales pipelines to support the company’s expansion into the …

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Barak Schriger: Onvia Unveils Specification Library to Support Procurement Authoring Process

Seattle, Washington-based business intelligence company Onvia has launched a new specification library where procurement professionals can view previous offers to assist the authoring process. Barak Schriger, Onvia product marketing manager, said in a blog post published Monday the Onvia Exchange will provide access to previous procurement examples for same or similar products …

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Liquidity Services Secures DoD Scrap Asset Mgmt Contract From DLA; Bill Angrick Comments

Liquidity Services has secured a three-year contract with two 12-month optional extension periods from the Defense Logistics Agency for management and sales services of Defense Department scrap assets. The company will manage and sell DoD-generated scrap assets from continental U.S., Alaska, Hawaii, Puerto Rico and Guam installations under a revenue-sharing agreement equal to 64.5 …

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